Welcome to Merchant Co.
I could tell you a lot of things with this space. I’d rather just tell you that I’m glad you’re checking out my site & work. How Can I help?
Real Connection takes honesty.
Real Honesty, takes courage.
Real Values. That’s the Stuff.
Real Courage takes a Value System.
// What's the Stats
Marketing has changed. Or Has it?
%
of consumers make at least one influencer-driven purchase per year. This isn't a niche channel. It drives real buying behaviour at scale.
There is a complete overhaul that has been happening in the marketing and creative services industry. How do I know this? Because a kid with a phone can sell more of your product or services than the agency that you have on retainer (for a lot of money). 64% of consumers are most likely to engage with genuine, unbiased influencer reviews. That was in 2024. It’s changed even more dramatically with the growth of AI Platforms & Tools. Anyone else feel like you’re not able to catch up? You’re not alone.
//What We Offer
Services
//01
Brand Design {System}
Brand design is not a straight line. In fact, the more linear you try to be, the less flexible and authentic you become. Brands that thrive (personally) and create the most impact with people (publicly), are the ones that have a value system that can adapt and change easily.
//02
Graphic Design
Graphic design is probably the broadest category that exists in the promotion/marketing realm. It’s also the easiest to lose traction with. Your Brand System helps you define your heading, your values fill your sails, and your design work navigates both freely and functionally (and in style).
//03
Web Design & Development
Your website can make or break your reach. More than a landing page or a window into your business or organization, your site's design and functionality has the potential to invite people to explore, consider a change, get involved or invest in your solution.
//04
Video Production
Video remains the most powerful tool in reaching and connecting to people. When you operate out of a value-system and you’re thoughtful about your placement, you will find your people (we don’t call them audiences).
//Recent Work
A little of what I’ve been up to.
Every partner and every project is different. Since I don’t take the same linear approach...
James K.
Senior Video Editor
James is a Senior Video Editor at Backlit, turning raw footage into captivating stories that connect with audiences.
//Our Team
Behind the Projects
At Backlit Media, it takes more than cameras and edits to make magic—it takes people who live for creativity.
June L.
Senior Strategist
A senior strategist who turns insights into actionable plans, driving meaningful results with precision and vision.
Anita S.
Senior Content Creator
With a sharp eye for detail and a passion for storytelling, she turns concepts into visuals that capture attention and emotion.