Build a brand people connect with and a flexible marketing system your team can actually use.
A Brand Values-System is the decision-making framework behind your messaging, visual identity, website, campaigns, and customer experience. It helps your team make choices that align with what matters to you and the people you connect with.
Real Connection
Requires Honesty.
Real Honesty
Takes Courage.
Your Values Are
Where To Start.
Real Courage
Takes Values.
What’s a Brand Values-System?
And why do you need one?
A Brand Values-System is a real-time filter that allows all of your design, development, marketing and promotional decisions to align with what matters. And this allows people to access what is true about your business or organization with confidence that their engagement is meaningful and valued. That builds trust.
The system itself is not a checklist. In large part it is more art than science. It takes honesty and courage to get real with yourself about who you are and address hindrances in connecting with people beyond traditional marketing tactics. But, the result is that you operate out of authenticity, and that means more than you may realize right now.
Services
//01
Graphic Design
Graphic design is probably the broadest category that exists in the promotion/marketing realm. It’s also the easiest to lose traction with. Your design and development work (social, web, print, photos, campaigns, etc.) can help you navigate the waters with more freedom and flexibility. It works in tandem with who you are and connects to real people.
//02
Web Design & Development
Your website can make or break your reach. More than a landing page or a window into your business or organization, your site's design and functionality has the potential to invite people to explore, consider a change, get involved or invest in your solution. Your current and future customers are more savvy than they use to be. Does your website reflect that?
//03
Video Production
Video remains the most powerful tool in reaching and connecting to people. When you operate out of a values-system and you’re thoughtful about your placement, you will find people wiling to follow along for the journey. This allows your investment in video to operate with more focus and fluidity. That is a powerful combination!
Cummins Construction
Brand, Graphic Design, Print Design, Video, Web Design
Community Bridges
Brand, Graphic Design, Print Design, Web Design
New Media Advisors
Web Design
I’m Jared. I’ll be your navigator.
My family and I live in Norman, Oklahoma. I have been in creative services and marketing for over 15 years, working in screenwriting, film, music, brand, every kind of design, web, video; among others. I even had a year as a StoryBrand Guide (which was a great experience). Altogether that allows for me to offer perspective and capacity to enter in to dialogue in ways that most industry professionals can’t.
Authenticity is the highest value that I hold. I didn’t call it that for a long time, but, authenticity was always what it was. I operate from this place myself and it is my chief desire to help others around me to feel the courage and freedom to operate from it as well. So, that is what I am here to help you navigate.
// Brand Values-System
Vision and Mission are not enough.
Brands that are honest, courageous and operate from what they believe and who they actually are, begin from a stronger place: what they VALUE. Vision and Mission will get you on the road but they won’t keep you there because, alone, they don’t build trust and real connection.
Your VALUES are what allow you to navigate everyday decisions at a retail or employee level as well as company-wide structural changes. They also motivate your choice of platforms/software, signage, and the obvious promotional campaigns.
I’ve worked with businesses and organizations across a myriad of industries. The hindrance that I have discovered in most (if not all) of their initial approach to their brand and marketing is that they operate from VISION and that extends into the accomplishment of their MISSION. They see where they want to be, what they want their customers to encounter and how they want to compel them to engage. This is what the marketplace and the marketing world has taught us. Vision, Mission, Values. That is the way it works…right? But in the day to day, it’s normally just meetings, campaigns, sales, stats and revenue. What is valuable is oftentimes, missing.
Here’s the point: on the other side of your efforts are real people. So, start with that and you’ll find yourself and your business with fresh wind in your sails.
The Honest Company
Founded in 2012 (Image ©)
It’s in the name. The Honest Company has committed itself to family wellbeing, safety, and transparency, making trust central to both the company and its marketing efforts. As a company, they offer a welcome change to parents who want a choice in what they buy. They start from transparency and care.
"The future of brand building is being redefined by community-led and purpose-driven brands. As consumers increasingly seek authentic connections and value-driven choices, brands must adapt to survive. This evolution marks a new era—one shaped not by slogans, but by meaningful engagement and shared purpose. Discover how your brand can thrive in this landscape."
"Throughout the ever-changing terrain of the business landscape, small business owners should continue to prioritize what matters most — their customers — keeping them at the forefront of business plans and decisions. That’s why small business owners aren’t just sellers; they are trusted advisors, friends and an active part of their communities."
Bombas
Founded in 2013 (Image ©)
Bombas emphasizes care through comfort and giving, turning a simple essentials brand into one that feels generous and socially minded. Buying becomes blessing. With 200+ Million items donated, this solidifies a message that purchase and purpose can go together.
Influencer & AI Statistics
Marketing has changed.
%
of consumers make at least one influencer-driven purchase per year. This isn't a niche channel. It drives real buying behaviour at scale.
There is a complete overhaul that has been happening in the marketing and creative services industry. How do I know this? Because a kid with a phone can sell more of your product or services than the agency that you have on retainer (for a lot of money). 64% of consumers are most likely to engage with genuine, unbiased influencer reviews. That was in 2024. It’s changed even more dramatically with the growth of AI Platforms & Tools. Anyone else feel like you’re not able to catch up? You’re not alone.
The tendency is to read these stats and immediately think “We need to start DOING THAT!” This is why a value-system is crucial for you. You don’t live in responsive mode. You already know who you are. Your platform and marketing choices come from that place. Could an influencer help you? Maybe. Can AI solutions make things more efficient? Probably. But you start from honesty, courage and connection. That determines and moves these options.